The Story
About BT45
BT45 didn't start as a grooming brand. It started in a barber's chair.
The Origin
25 Years Behind the Chair
Over 25 years ago, long before barbering became mainstream, Chris began cutting hair driven by curiosity and a need to understand not just how hair works — but why. With no tutorials or trends to follow, every technique was learned through observation, experimentation, and refinement. That analytical, detail-driven mindset became the foundation of BT45.
The Expertise
Built from Real Experience
BT45 was created inside the barber shop, shaped by real clients, real problems, and real results. After years refining technical skill and advanced education across barbering, hairdressing, colouring, scalp health, and hair loss - specialising in Tricology, Chris developed a clear philosophy:
Hair products should be built around performance, not marketing trends.
Working with global brands including L’Oréal and Alfaparf, becoming a multi-award winning barber, and training barbers across the UK and Ireland, education and technical understanding became central to how BT45 approaches product development. Because better results come from deeper understanding.
The Products
Built in the Barber Chair — Not the Boardroom
Every BT45 product exists to solve a real problem seen daily behind the chair. Tested in working barbershops owned by Chris and refined through constant feedback, the range focuses on styling performance, texture, scalp health, and confidence, treating hair care as a complete system rather than isolated products.
The range was born from a growing frustration with major brands Chris had in store prioritising margin over quality and ultimately his customers were paying the price. Prices rose, innovation slowed down, and barbers were left trying to justify value that wasn’t always there. BT45 takes a different approach with products developed through real-world testing, refined daily on real clients, and built to solve genuine problems rather than follow passing trends.
From everyday essentials like Temper and Sea Salt Spray to structured bundles and advanced solutions, BT45 is built around clarity, consistency, and results you can trust.
The BT45 Philosophy
"We don’t guess what people want, we hear it every day from the chair in front of us. That constant feedback drives ongoing research, development, and innovation, ensuring every product earns its place through performance."
Chris Graham, Director
What's Next
Built on Graft. Designed to Evolve.
From one chair to multiple locations, BT45 has grown through hard work, high standards, and an uncompromising approach to quality. The brand continues to evolve through innovation, education, and real-world experience — always with one goal: raise the standard.
Because BT45 isn't finished. It's only just getting started.