Rated 4.9/5 - Used by 1000+ Happy Men

Built by barbers.

Made for men who demand more.

BT45 was born in the hands of master barbers, and built for guys who expect the same precision at home. High-performance products with proven results.

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  • 10+ Years of Experience

    We have been creating products that deliver real results in hair care for over a decade.

  • Products That Work

    Our products are tested by professionals and clients, known for their effectiveness from the very first use.

  • Premium Formulations

    Only high-quality ingredients, carefully selected to ensure the best immediate effect.

  • Recommended by Stylists

    Widely used and recommended by leading stylists across Ireland, UK and Beyond.

BEST SELLERS

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DEVELOPED BY AWARD WINNING EXPERTS

The BT45 range is developed by multi award-winning stylist Chris Graham. With over a decade of experience working with industry experts, celebrities, running several barber shops & salons, Chris developed each product with a personal mission to end the search for quality hair products that actually work.

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REAL RESULTS. REAL GUYS.

See how men everywhere level up with BT45.

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WHAT THE BT45 BROTHERHOOD SAYS.

  • THOMAS J. ★★★★★

    "I've tried countless hair products over the years, but BT45's Authority clay is a game-changer. The hold is incredible, and the matte finish gives my hair a natural, effortless look. Even after a long day at work, my style holds up perfectly. Highly recommend it to anyone tired of shiny, sticky hair products."

  • ALEX M. ★★★★★

    "BT45 has become my go-to for nights out. The Sea Salt Spray adds amazing volume and texture, giving me that surfer look without any hassle. Plus, it’s easy to wash out – perfect for my busy student lifestyle. It's a must-have for anyone looking to impress!"

  • LUKE S. ★★★★★

    "I recently tried BT45's Temper, and I'm impressed. It thickens my hair and keeps everything in place without any noticeable product feel. As someone who's always on the go. Kudos to BT45 for making a reliable product that doesn't fall short on its promises!"