{"product_id":"protocol-1-daily-serum","title":"Protocol 1 - Daily Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMost men don't think about their scalp until they have to. Protocol 1 is for the man who decides not to wait.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eDeveloped behind the chair over 25 years of real barbering experience, the Daily Serum is the foundation layer of The Protocol system — a DHT-conscious daily scalp serum formulated to support a healthy scalp environment as part of a consistent routine. Think of it the way you think about moisturiser for your face. It's not optional. It's not occasional. It's daily, without exception.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eLightweight enough to fit into any morning routine, non-greasy enough to wear under any style, and formulated to work with the scalp rather than sit on top of it. Protocol 1 isn't a treatment you try. It's a standard you set.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eResults require consistency. That's not a caveat — it's the point.\u003c\/p\u003e","brand":"BT45","offers":[{"title":"Default Title","offer_id":55568538567032,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1883\/5403\/files\/Protocol-1-Daily-Serum-1.jpg?v=1781600545","url":"https:\/\/bt45hair.com\/products\/protocol-1-daily-serum","provider":"BT45","version":"1.0","type":"link"}